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Out of office.

Back when I feel like it.

Creatine Gummies pouch

Clock out. Log off. Take care of yourself.

Supplements built for the hours that are actually yours. Made for your handbag, your gym bag and your bathroom shelf, not the pharmacy aisle.

/ Daily

CreatineGummies

Get strong.Stay cute.

Strawberry, 60 gummiesLaunching first
Creatine Gummies pouch
/ Sleep

SleepGummies

Log off.Lights out.

Blackberry, 60 gummiesComing next
Sleep Gummies pouch
/ Glow

BeautySupport

Good skin startswith good habits.

Berry, 30 servingsComing next
Beauty Support pouch
/ Reset

Electrolytes+ Vitamins

Back to yourself.

Lemon lime, 30 servingsComing next
Electrolytes + Vitamins pouch
/ Hydrate

Electrolytes

For when waterisn't enough.

Tropical, 30 servingsComing next
Electrolytes pouch
The Creatine Gummies pouch with fresh strawberries, lit in red and blue.

/ Daily

Creatine, without the tub.

Creatine is the supplement women got left out of. It belongs in the same routine as your training, your recovery and your sleep. This is the one we are launching with.

  • Strength

    Why most people start.

  • Recovery

    Between sessions, and after them.

  • Cognition

    Not only a gym supplement.

  • Bone health

    The long game.

Flavour
Strawberry
Format
60 gummies, 30 days
Halaal
Halaal, certification in progress.

Powders clump.Capsules feel medical.Gummies fit in a handbag.

Set your out of office

A day, off the clock.

The five pouches lined up on travertine in afternoon light.
The whole family, in the good light.
The Reset pouch on green marble with limes and powder.
07:00 / ResetBefore the day gets to you.
The Electrolytes Gummies pouch by a pool with citrus and mint.
12:30 / HydrateIced coffee is not water.
The Creatine Gummies pouch held over a bowl of strawberry gummies on a white dress in the sun, one being picked up.
17:00 / DailyTwo gummies. Then the gym, or not.
A woman holding the Glow pouch in a warm studio bathroom.
20:30 / GlowSkincare that starts from inside.
The Sleep pouch against a dusk gradient with blackberries and lavender.
22:30 / SleepLights out.

01 / The gap

The shelf is pharmacy
or gym bro.

Beauty brands already own her bathroom shelf. Nobody owns her supplements. The category talks to her in clinical packaging or in someone else’s gym language.

02 / The audience

Gen Z and younger
millennial women.

  • Market

    South Africa first.

  • Occasion

    The hours after she logs off.

  • Halaal

    Halaal by default from the first SKU.

03 / Positioning

Cultural and beautiful,
where nothing sits.

04 / Roadmap

Daily first.

  1. 01Daily, the creatine gummies
  2. 02Sleep and Glow
  3. 03Reset and Hydrate

05 / Channels

Four ways in.

  • This site

    Direct to consumer, waitlist first.

  • Instagram and TikTok

    Where she already is.

  • Select boutique retail

    Shelves that match the art direction.

  • Momo Express venues

    Sampling, in person.

06 / The ask

The ask.

Raising to launch Daily and open the first two channels. Numbers on request.

Set your out of office.

One email when the doors open. Nothing else.